The MPAA strikes again
Wednesday, December 15, 2004 by Frogboy | Discussion: Personal ComputingThe Motion Picture Association of America launched a new legal campaign Tuesday targeting the BitTorrent and eDonkey file-swapping networks, two technologies widely used to trade movies online.
Ratcheting up its previous online antipiracy efforts, the Hollywood group is working with law enforcement agencies in the United States and Europe to target and arrest individuals who play a critical role in the functioning of each type of network.
Full article: [Here]
Keyword generated ads do not violate trademarks
Wednesday, December 15, 2004 by Frogboy | Discussion: Personal ComputingGoogle scored a big legal win Wednesday when a federal judge ruled that its use of trademarks in keyword advertising is legal.
Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia granted Google's motion to dismiss a trademark-infringement complaint brought by Geico. The insurance company had charged Google with violating its trademarks by using the word "Geico" to trigger rival ads in sponsored search results. Geico claimed the practice diluted its trademarks and caused consumer confusion.
The judge said that "as a matter of law it is not trademark infringement to use trademarks as keywords to trigger advertising," said Michael Page, a partner at Keker & Van Nest, which represented Google.
The ruling is a triumph for Google in that it derives as much as 95 percent of its advertising revenue from keyword-triggered ads, which appear next to Web search results. Trademarks play a central role to the sale of such ads because people often use Web search to find products and services with common, trademarked brand names such as Nike or Geico.
The ruling also could inform similar trademark-infringement cases online, legal experts say. For example, Google is being sued by American Blind and Wallpaper for trademark infringement by its keyword ad program.
Read the whole thing: CNET's News.com
PeopleSoft's acquisition of Oracle triggers competitive response..
Wednesday, December 15, 2004 by Frogboy | Discussion: Windows Software
A top Microsoft executive is warning PeopleSoft customers that they might want to think about a technology shift, now that Oracle's acquisition has been approved.
"Oracle's acquisition of PeopleSoft may be moving forward, but difficult technology decisions lie ahead," Microsoft vice president Bill Veghte wrote Wednesday in the e-mail, which was seen by CNET News.com. "The ongoing challenges of owning and maintaining business applications remain unchanged."
such as SAP or Microsoft.
"Migration to another ERP solution, including Microsoft Business Solutions, SAP and other partner ERP solutions on the Microsoft platform, are additional options available to PeopleSoft customers seeking greater clarity around technology direction and platform alignment," Veghte said. "The Microsoft platform continues to gain momentum as the platform of choice for industry-leading ERP vendors."
Read the full thing at CNET's News.com.