The Cost of Skinning
Thursday, June 12, 2003 by Stephen Lee-Woolf | Discussion: WinCustomize Talk
I am becoming concerned at the increasing number of skins (or Icons or Cursors) that are only available after paying a free. The OD ethos has always been that you pay for the system and a worldwide band of dedicated users are sufficiently motivated to produce the skins that go with it. This has always worked well.
I fully accept that a lot of work goes into producing some skins and that the creator is fully entitled to recompense for his work (if he is a professional graphics designer), but this trend is increasing and could deter users from buying OD products in the first place. BTW I don't recall Stardock ever mentioning on it's advertising that some skins etc may incur further expenditure to acquire.
Don't get me wrong, I have purchased both the Orion and Toon XP suites because I consider them to be outstanding pieces or work so I am not bitching just because I want something for free
Reply #2 Thursday, June 12, 2003 12:55 AM
Reply #4 Thursday, June 12, 2003 1:16 AM
[Message Edited]
Reply #5 Thursday, June 12, 2003 2:04 AM
Reply #6 Thursday, June 12, 2003 3:21 AM
Scenario 1:
Those skinners produce skins for free only. They find that they can't afford the luxury of having a computer/net connection. They stop skinning or cut back drastically.
Result: Everyone loses.
Scenario 2:
Those skinners get a small amount of money ($6 - 10) from those who like their skins enough to be willing to pay for them. They pay for their net connection, software upgrades (software upgrades), hardware with this and as a result don't have to keep trying to work extra hours to make ends meet.
Result: They are still producing quality skins which may be higher quality than before as they have been able to skin for longer than previously, can afford the best tools for the job, have a PC capable of rendering complex images in half the time (freeing up the PC for other use quicker).
Since I started skinning I have bought the following mainly for skinning (rough prices). NOTE: I had no interest in computer graphics before coming across Windowblinds:
1 15 inch TFT monitor with DVI/VGA inputs: £400
Windows 2000 : £40 (student discounts are good!) Bought this mainly so I could use WindowFX.
Windows XP: £120
PSP 6 : £80
PSP 7 upgrade: £40
Photoshop: £300
1GB DDR - £500 - Had 512 SDRAM which moved to the other PC
Coreldraw 11: £300
Extra PC: £200 (used bits and pieces I salvaged from an old PC)
Total: £1980 without all the skinning apps and upgrades and premium skins added on. Yes a lot of those are useful for other things so I'll drop the total by a quarter.
TOTAL = £1485
I am in the fortunate position of being able to do a job that I enjoy which pays enough for me to keep doing my hobby (skinning, a bit of programming and beta testing desktop customisation stuff).
Do I buy every premium skin? No. I buy the ones I like and will use and skip the ones that I don't.
Reply #7 Thursday, June 12, 2003 3:27 AM
The majority of these skins are created by non-Stardock people who give up their free time to give something for free to the general public out of the kindness of their hearts.
Those skinners who then release the occassional paid-for skin collection are simply hoping to get something back from that public, even if it means selling a particular skin for the low price of $10 (which incidentally is the average price of a single computer games magazine in this country, which is something you'd get far less use out of).
As I said in another thread, it's not so much about paying a small amount for a particular theme, but more about paying a small amount to support the entire workload that goes into creating all of that author's skins, which are generally free to download. The best comparison I could make is when you make a donation in a charity box and they give you a pretty little sticker or badge in return. You're not buying the sticker, but rather supporting the work that charity does as a whole. The skin you're paying for is almost like a little freebie as an incentive for donating some money to the skinner.
Reply #8 Thursday, June 12, 2003 3:37 AM
I don't see the premium suites going away any time soon, but rather increasing in number. Just so long as the balance is struck between free and paid-for skins, I think things will continue to work just fine. It wouldn't matter how many hundreds of high-quality skins a particular skinner made available for free though, as they'd still get all the unpleasant comments about how that one premium skin they released should be free too.

Reply #9 Thursday, June 12, 2003 3:40 AM
| BTW I don't recall Stardock ever mentioning on it's advertising that some skins etc may incur further expenditure to acquire. |
It is much like a CD player (the skinning software) and the CD itself (the skin). A handfull of skins are not for free. 99.9% of the skins are for free. I would consider your argument if most good skins require payment, but even then Stardock will just be making software to apply skins. Maybe we have an argument if most skins were sold by Stardock. In that case maybe the skinning software should be free. I don't see Stardock moving into that bussiness now or anytime in the near future.
[Message Edited]
Reply #10 Thursday, June 12, 2003 3:46 AM
I bought a car, I don't expect other people to drive me around in it.
On the premium skin matter, Mike and I at Skinplant made 17 or so skins for our first premium suite.
If we hadn't been making it to sell, we would have probably made 5 or 6 skins, and spent about a 3rd the time on it.(I think we spent about just over 2 months in total on Solara)
We sold it for 9.25
BMT Micro get 1.25 from that, and we split the rest 4 each.
Now convert that to UK where I am, that was about £1.70 per sale.
Skinplant is my only source of income right now as I'm unemployed, so when my cheque comes in every month, it goes right in the bank to bank, basically to keep me living.
Now, there's no way I'm gonna give up my only source of income, so people can get a freebie for a program that makes no guarantees of that. They should appreciate the free skins, and not take them for granted.
Reply #11 Thursday, June 12, 2003 5:12 AM

Reply #12 Thursday, June 12, 2003 9:34 AM
I consider it an investment in the future of skinning.

Reply #13 Thursday, June 12, 2003 12:03 PM
And if people think that just because they bought app X they can have all the skins for free, they don't quite understand how thinks work.
Reply #14 Thursday, June 12, 2003 12:36 PM
One problem is that some of the pay suites are lower quality than the free stuff.
A second problem is that I feel the price point is too high. I think that if the price point was lower, you would make up in volume what you lose in dollers per individual sale. The people who would buy ths suites to support the community and the authors will buy anyway, and a micro-price such as $1 for a skin would probably attract a huge number of casual users who would never pay $10 for a skin. There's no need to just take my word for this, run an experiment for one month. Let the numbers decide the future of the store. This is what real world stores do, they adjust prices experimentally until they find the price point in which they are getting the most profit (or in this case, the most income).
As for the suite that was recently released. You could probably get more sales if you offered both the full 4 skin pack, and sold each individual skin at a lower price.
Reply #15 Thursday, June 12, 2003 6:17 PM

Reply #16 Thursday, June 12, 2003 7:51 PM
Indeed, as Larry said.
But also, I am not convinced a whole lot more people would buy a skin for 1$. A lot of people are opposed to paying for skins, period. No matter the price.
You used to be able to buy music online for 1$ per song. But it didn't work out much, although it was really cheap. So most places now have the subsciption method (so much per month), and it turns out to work better, even though it's more expensive.
Reply #17 Thursday, June 12, 2003 8:32 PM

Reply #18 Thursday, June 12, 2003 11:38 PM
| Apple seems to be doing quite well with the itunes store selling music for 99 cents per song |
Yeah, because there's no KaZaa for mac lol.
Reply #19 Friday, June 13, 2003 2:53 AM
davad: Apple is big enough to have their own online payment store, without having to go through a third party charging a per transaction fee.
sttroopers: actually, there is Limewire for Mac. But indeed, the Mac world seems to be different. A lot of Mac users have this Mac pride, a sort of adoration for everything that has the name Apple. I'm sure the fact that the store has the Apple name makes a bit of a difference as to why their store work while others have failed doing the same thing.
Reply #20 Friday, June 13, 2003 8:23 AM
Apple has taken a very different direction and seems to be quite successful. It's simply a matter of people wanting to be able to use what they purchase, which they couldn't do with the older music stores.
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Reply #1 Thursday, June 12, 2003 12:45 AM
Those suites are of such a good quality that it costs lots of time, and there are people here who made their job of it.