Apples New Ad Campaign? Bad Move?
Monday, June 24, 2002 by mormegil | Discussion: WinCustomize Talk
As someone who makes a living doing Graphic Design, on PC’s. I have always had a bit of angst toward the *Mac People* out there who think Macs are the only way to do anything creative.
However, I am a big fan of the tenacity of Steve Jobs. I Admire the fact that he is hell bent on making what he sees as the best computer he can make. And of late, at least since OS-X, or should I say NeXTstep reborn, I think that they have been making great systems. I would not go so far as to say the best, but very impressive. I have to give great praise to the creativity of design, and say it takes balls to just change standards whenever they get out dated.
That said, I have to gripes.
I am buying a new MAC G4 next month, not to replace my PC, just to go along with it. I like the BSD base of OSX and figure I can kill two birds with one stone and improve my knowledge base while I am at it. I think Mac and PC, can get along just fine, and that each has its strengths. This is costing me way more then A equivalent PC but I have been saving for a year, and I am going to do it anyway.
Now comes Apples New Ad campaign, which is amid at PC users. It almost lost the sale to This PC User when I first saw it. The Why I see it is This campaign will not attract any more PC users then before and will alienate the More Tech Savvy PC Users. (That they have been attracting for the last year with OS-X) The New adds seem to me to say, replace that crappy PC with a cool MAC. This insults anyone who likes there PC, I being one, and then try to sell the Mac on the on its Aesthetic appeal. No Facts are given. Tech Savvy PC Users what to know what makes the system better, not that it is “Not Windows”.
And my biggest gripe is that in all of that adds I have seen so far they make it a Black and White issue, They say quite using your PC throw it away and use a MAC. In my experience your average person doesn’t want to through away all they have learned and start over. That approach doesn’t seem to be a selling point. I use both, and soon will own both.
My question is:
As a largely PC community of Designers, Users, and Artist, do the new Apple ads piss you off or make you think of buying a Mac?
And Secondly, how may of you use both PC’s and Macs? And what do you think of the new Ads?
However, I am a big fan of the tenacity of Steve Jobs. I Admire the fact that he is hell bent on making what he sees as the best computer he can make. And of late, at least since OS-X, or should I say NeXTstep reborn, I think that they have been making great systems. I would not go so far as to say the best, but very impressive. I have to give great praise to the creativity of design, and say it takes balls to just change standards whenever they get out dated.
That said, I have to gripes.
I am buying a new MAC G4 next month, not to replace my PC, just to go along with it. I like the BSD base of OSX and figure I can kill two birds with one stone and improve my knowledge base while I am at it. I think Mac and PC, can get along just fine, and that each has its strengths. This is costing me way more then A equivalent PC but I have been saving for a year, and I am going to do it anyway.
Now comes Apples New Ad campaign, which is amid at PC users. It almost lost the sale to This PC User when I first saw it. The Why I see it is This campaign will not attract any more PC users then before and will alienate the More Tech Savvy PC Users. (That they have been attracting for the last year with OS-X) The New adds seem to me to say, replace that crappy PC with a cool MAC. This insults anyone who likes there PC, I being one, and then try to sell the Mac on the on its Aesthetic appeal. No Facts are given. Tech Savvy PC Users what to know what makes the system better, not that it is “Not Windows”.
And my biggest gripe is that in all of that adds I have seen so far they make it a Black and White issue, They say quite using your PC throw it away and use a MAC. In my experience your average person doesn’t want to through away all they have learned and start over. That approach doesn’t seem to be a selling point. I use both, and soon will own both.
My question is:
As a largely PC community of Designers, Users, and Artist, do the new Apple ads piss you off or make you think of buying a Mac?
And Secondly, how may of you use both PC’s and Macs? And what do you think of the new Ads?
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migellito
Reply #62 Tuesday, July 2, 2002 1:12 AM
Reply #62 Tuesday, July 2, 2002 1:12 AM
plainsong: things like that might happen if it's an especially old theme, or if there's something wrong with the theme. rather than metamorphx, try duality. it has a theme checker built into it to make sure the themes are ok. also, in the readme it lists the filetypes which are compatible with it. also, their homepage has an aquarestore app if you need it to get back from the xp theme.
Firestorm
Reply #63 Tuesday, July 2, 2002 2:01 AM
Reply #63 Tuesday, July 2, 2002 2:01 AM
I feel far more in control and at home with my PC than I ever could with a Mac. I can tweak my PC till the cows come home, I'm not locked down into what a manufacturer thinks is best for me. I don't feel free to "think different" with a Mac. These latest ads sound like they're in the same vein as those dumb AOL commercials... "I get so excited when an instant message pops up!"
Simpler is not necessarily better.
Simpler is not necessarily better.
fearoffours
Reply #64 Tuesday, July 2, 2002 4:55 AM
Reply #64 Tuesday, July 2, 2002 4:55 AM
Welll after years if usiung both PC and Macs at work, but only ever having a PC at home (more through having bits and pieces of PC hardware which were cheaper to upgrade), Poppy's Dad is donating a Mac to us!
Unfortunately it's in rather yucky circumstances as he runs a branch of a Japanese printing cpomany which he is having to clos4 down, but it means he can do whatever he wants with the macs. So he's donatin gus one, not sure what yet as he's waiting to see whats left but it will be cool to play with a mac at home ratjher than having to wait at work...
You know, I only ever found OS9 crashing very rarely - we have 8 Beige G3's here of which I can only recall one machine ever crashing in nearly 3 years. Though that machine did crash about 3 times... Don;t talk to me qbout the 12 PC's ion that room though.... talking of which it's time to go and do some housekeepiong on them I think....
Unfortunately it's in rather yucky circumstances as he runs a branch of a Japanese printing cpomany which he is having to clos4 down, but it means he can do whatever he wants with the macs. So he's donatin gus one, not sure what yet as he's waiting to see whats left but it will be cool to play with a mac at home ratjher than having to wait at work...
You know, I only ever found OS9 crashing very rarely - we have 8 Beige G3's here of which I can only recall one machine ever crashing in nearly 3 years. Though that machine did crash about 3 times... Don;t talk to me qbout the 12 PC's ion that room though.... talking of which it's time to go and do some housekeepiong on them I think....
fearoffours
Reply #65 Tuesday, July 2, 2002 4:56 AM
Reply #65 Tuesday, July 2, 2002 4:56 AM
And when Steinberg finally release a version of Cubase with OS X compatability my life will be complete.
fearoffours
Reply #66 Tuesday, July 2, 2002 4:57 AM
Reply #66 Tuesday, July 2, 2002 4:57 AM
Actually, technically that's not true. My life won't be complete till I die.
migellito
Reply #67 Tuesday, July 2, 2002 5:29 AM
Reply #67 Tuesday, July 2, 2002 5:29 AM
hi martin 
my, we're chipper this morning, aren't we? 
my, we're chipper this morning, aren't we? 
jtfolden
Reply #68 Tuesday, July 2, 2002 11:26 AM
Reply #68 Tuesday, July 2, 2002 11:26 AM
Personally, I think the Beige G3's are great systems. They're still very usable to this day and easily upgradable.
mormegil
Reply #69 Tuesday, July 2, 2002 12:52 PM
Reply #69 Tuesday, July 2, 2002 12:52 PM
to each his/her own. We are about to through them out at work.
MurkWorks
Reply #71 Tuesday, July 2, 2002 2:21 PM
Reply #71 Tuesday, July 2, 2002 2:21 PM
I have used both PC's and Apple's. I used to love the Mac's (even an Apple certified technician). However after waiting forever for Copeland (Vaporware, and the disappointed of System 7.5.x I finally switched over to a PC. System 7.5.x was the biggest piece of junk. Crashed all the time. System 8.0 was better but still not great.
That said, I would love to be able to buy a new Mac to run OS X. I am glad that they finally got their act together and put together an operating system that is finally stable.
That said, I would love to be able to buy a new Mac to run OS X. I am glad that they finally got their act together and put together an operating system that is finally stable.
mormegil
Reply #72 Tuesday, July 2, 2002 3:43 PM
Reply #72 Tuesday, July 2, 2002 3:43 PM
yep, beige G3's 
, to to blaim the systems, I blame OS 9.
, to to blaim the systems, I blame OS 9.
jtfolden
Reply #73 Tuesday, July 2, 2002 4:11 PM
Reply #73 Tuesday, July 2, 2002 4:11 PM
Hell, even if someone didn't want a working Beige G3, I wouldn't toss it. I'd sell it!
They still go for $200-450 or so on eBay, last time I noticed.
They still go for $200-450 or so on eBay, last time I noticed.
paxx
Reply #74 Tuesday, July 2, 2002 4:57 PM
Reply #74 Tuesday, July 2, 2002 4:57 PM
An intersting article:
http://news.com.com/2100-1040-275986.html
It's a little old (November 2001) but still interesting IMO.
http://news.com.com/2100-1040-275986.html
It's a little old (November 2001) but still interesting IMO.
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Reply #61 Monday, July 1, 2002 6:22 PM