The end of WinCustomize

...as we know it...

Tuesday, January 6, 2009 by Frogboy | Discussion: WinCustomize Talk

The new subsription drive has started...

This is a site that gets 90,000 visitors a day.  And today it's gotten 9 subscriptions or renewals during the subscription drive. $260 down, $49,740 to go in about a month to re-do the site.

There are two different visions for the site. Let's call them the community versus commercial views.  I'm on the commercial side.  Zoomba/ID/jafo are likely on the community side.

We've estimated that the new site is going to cost around $50k to make.  Stardock is going to pay for anything that the community doesn't come up with. But in return, the more Stardock pays into it, the more say it's going to have on the design.

I'm pretty sure that the core skinning community is no longer big enough to pay the bills and that's fine. Skinning has become one of those ominipresent things that, because it's not a niche, doesn't really have a strong core following like it used to. It has millions of users but relatively few who really care about a "skinning community" any more than people really care about a core World of Warcraft community. Skinning is everywhere these days.

The new WC, the commercial one, will be radically different than the WC we have today.  First, the S-corporation that runs WinCustomize will get disolved and become part of Stardock Software (which makes WindowBlinds, Object Desktop, etc.).  

Second, WC will be funded out of Stardock Software's marketing budget. 

Now this may sound bad but let's face it, most people come here for Stardock related content.  When this site started, programs like Winamp, Hoverdesk, WinStep, ICQ Plus and others were pretty significant.  Today, it's pretty much all about WindowBlinds, DeskScapes, IconPackager, wallpapers and a that's about it.  

The community won't disappear but obviously the site will become much more Stardock oriented and the days of WinCustomize as a quasi-independent entity will come to an end.

See what we have in mind: https://forums.wincustomize.com/335824

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Tailsgirl
Reply #41 Tuesday, January 6, 2009 10:04 PM

I love the products Wiz, I couldn't live without that Hammerhead shark on my desktop , but that's not what I mean.. I don't know what I'm talking about anymore I just keep seeing the demise of WC, and I can't seem to look past that   I love the place too damn much!

k10w3
Reply #42 Tuesday, January 6, 2009 10:07 PM

Tailsgirl

But it's the VERY Community, you need to make this happen, and saying what I quoted above, well.. how is that meant to sound promising to ANY WC user? I'm sure a lot of subscribers don't come here just for the products, yet you want them to help fund something that will probably , as you said, benefit the CUSTOMERS, not the Community as a whole.


I think you're latching onto the scary words, TG (us ladies tend to do that sort of thing).  Aside from being WC users, we are all pretty much Stardock users, and what I'm reading from this is that the things that AREN'T Stardock based (like Xion), won't be pushed.  But the community will still be here...it will just be the Stardock community, instead of the WC community.

DrJBHL
Reply #43 Tuesday, January 6, 2009 10:14 PM

TG....relax...it's ok...no need to panic.

After all, it's not like Brad is taking your PS7 away....

And there's NO WAY your friends are going anywhere nor can you lose us...OK?

Tailsgirl
Reply #44 Tuesday, January 6, 2009 10:16 PM

I know, I worry too much  I'm scared it will turn into a Nazi camp or something

 

Doc, you know you're addicted to ps7

NightTrainthedark
Reply #45 Tuesday, January 6, 2009 10:22 PM

I just keep seeing the demise of WC, and I can't seem to look past that I love the place too damn much!

 

Don't fear change.

HG_Eliminator
Reply #46 Tuesday, January 6, 2009 10:25 PM

Ok folks, over the years WC's userbase has grown to massive proportions, WC has never been able to fully support its self thru subscriptions.

As the user base has grown so has the costs to run it, unfortunately the subscriber base has not grown in exacting proportions. No one is saying the community has not done it's best, but really the drive will tell how much or how much less, the community can support the ever growing user base, and where to go accordingly.

I for one Hope the Community can bring enough to the table to keep things as they are. Only time will tell. But it is only logical that with a user base of 3mil+ users and less than half that in subscribers, something has to give.* hopefully it will be some of the inactive user base helping cover thier costs*.

From what Brad has posted It looks like WC would get a redesign and focus more on the SD applications than being a neutral entity. Not that it would cease to exist.

I also believe any subscriber dollars would not be wasted as any help WC can get to keep afloat is always beneficial,  the more funds raised, the less WC changes. As well as I believe you would still get the subscriber benefits.

I take brads post as informative as well as an invitation to prove him wrong by hopefully pulling more subscribers in .

 

Tailsgirl
Reply #47 Tuesday, January 6, 2009 10:27 PM

hehe NT,  Can't help it, I'm a Taurus

 

HG, Okay, I'm not gonna panic anymore

vStyler
Reply #48 Tuesday, January 6, 2009 10:28 PM

panic merchant

 

1MrPaul1
Reply #49 Tuesday, January 6, 2009 10:28 PM

It very hard question. now in world that was crashed by crizis, most iprortand thing for all became goods of first need like food, home accesories, etc. so it will be hard to sell stardock products in this year. all marketing of the world must changing.

 

WebGizmos
Reply #50 Tuesday, January 6, 2009 10:29 PM

The only thing 'odd' to me is to make this post at the beginning of a big subscription drive when it may make some people hesitant to re-up or subscribe at all.

Yeah...I kind of thought this was a bit premature as well...announcing the possible end just after announcing the drive. Makes ya wonder...kind of like shooting yourself in the foot.

Leo the Lion
Reply #51 Tuesday, January 6, 2009 10:33 PM

Both inevitable and understandable. Times have changed and everything must pay its way. I don't see a subscriptipn drive geeting the required cash so Stardock must do what it has to do

vStyler
Reply #52 Tuesday, January 6, 2009 10:37 PM

so it will be hard to sell stardock products in this year

 

I dont think so.. the more people stay home and not spend money...out... the more they are at their PC's.

Seems to me even a recession wont stop SD from doing well.

 

Home entertainment can do do very well while spending elswhere decreases.

Lantec
Reply #53 Tuesday, January 6, 2009 10:54 PM

IF the subscription drive demonstrates that there is no longer a sufficient community, and I think that the likely case, to support the site as a fairly neutral, independent entity then what will happen is that the new design will be made to benefit Stardock and Stardock's customers.

I'll probably be in the minority here but I believe this is probably the best thing to do. I can't see any benefit for Stardock in doing away with the forums and I believe that is what concerns most community members. Doing away with some of the non-Stardock items will be a boon to the smaller skinning sites. They will then have something "unique" to offer which will help attract traffic.

I would argue that the community is not "smaller" than years past, but it has remained fairly steady in size. The thing that has grown is the "non-community" part of the site. The main function has become dissimination of skins (mostly Stardock program skins) There's a huge number of "drive by" skin collectors here daily and they rarely participate in the community and never purchase subscriptions. The subscribing community is just too small to carry all the "free loaders" (may be a poor choice of words)

Skinhit
Reply #54 Tuesday, January 6, 2009 10:58 PM

The more I think about this the more I'm bothered...Here we are a day or so into a subscription drive and the owner of the website comes to the forums and speaks of the end of WC due to lack of subscriptions the first day?...I'm sorry but this seems like a scare tactic to me...Not to mention a poorly played one

Tailsgirl
Reply #55 Tuesday, January 6, 2009 11:04 PM

I'm trying hard to not be bothered, but it's not working

 

Are all you Mods, all the ones we love that are here all the time, you guys aren't going anywhere..... are you?

ZubaZ
Reply #56 Tuesday, January 6, 2009 11:20 PM

I believe that is what concerns most community members.
I would argue that the community is not "smaller" than years past, but it has remained fairly steady in size. The thing that has grown is the "non-community" part of the site.
Here's what I see . . in this thread and elsewhere:  There isn't a community outside of 50 or less users that you see inthese forums day in and day out.  Most of the folks that visit this site (forums and galleries) are USERS.  They don't want community.  They want skins or they want solutions to problems.  And they are the ones who may not be buying the most products or subscriptions.

The other thing is . . if you are lookign for community . . there is always JoeUser.com (for now at least).

 

I doubt that thsi is a scare-tactic Jack.  It's more like Brad being typically direct.  If this, then that.  No more, no less.  You don't see it often and almsot never in corporate America.

Skinhit
Reply #57 Tuesday, January 6, 2009 11:31 PM

Fair enough Zu...I appreciate that. I like direction, yet more than that, I admire optimism...

k10w3
Reply #58 Tuesday, January 6, 2009 11:33 PM

It does seem IMO, rather premature to be end-of-life issues on a drive that just began (during a recession).  It would remove pretty much the only thing I have left that brings me enjoyment if this site went down, but, shoot...I'm having to give up a whole bunch of stuff lately.  I guess if I can switch from animal protein to lentils and beans, I can just deal with whatever happens here.

Skinhit
Reply #59 Tuesday, January 6, 2009 11:34 PM

There isn't a community outside of 50 or less users that you see inthese forums day in and day out.

Same scenario, Different scale. Same @ Skinartistry2.com, or skinnalicious,net, or etc...

HG_Eliminator
Reply #60 Tuesday, January 6, 2009 11:36 PM

Are all you Mods, all the ones we love that are here all the time, you guys aren't going anywhere..... are you?

I was a skinner and skinning community member many years before WC was formed, and was a WC subscriber long before becoming a mod. if it ever came down to me not being a mod I will still always be a member of the WC and skinning community.

I Know others would feel the same way.

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