Is skinning a community or a market?
Frogblog: February 2008
Monday, February 11, 2008 by Frogboy | Discussion: WinCustomize News
Even into 2008, where a typical new game is $50 to $70 and the typical utility software is $50 to $70, the most popular desktop enhancement software programs remain $20 or less. In fact, Object Desktop, an entire collection of desktop enhancements, is only $50. To put it in collection, WinRar, which is most commonly (let's be honest here) used to compress pirated software, is about $40 all by itself.
As skinning has become more mainstream, the relationship between the three parties has evolved. Increasingly, the content creation is shouldered by fewer and fewer people. We created the Master Skinning program as an effort (a successful one) to encourage skinners with high degrees of talent to continue sharing their creations. The net result is that content is starting to cost money because so few new users are creating it (even for relatively simple things). Similarly, users are much less inclined to participate in open beta programs. Look at the CursorFX release. There's multiple posts complaining in the vaguest terms that it doesn't work on their systems. It works here just fine. Nearly everyone here is running CursorFX on XP or Vista without incident. We had an open beta but we received very few reports on it.
The reality is, while the skinning "community" still exists, it is now a small sub-section of the "skinning market" which is made up of traditional consumers who simply expect (with good reason) to pay money in exchange for a program and content that just works. There's nothing wrong with that. That's how every other market works. But those markets don't support products that are $10 to $20. Those products are $50 to $70. The only reason WindowBlinds isn't already a $40 program is because of the skinners and that it still gets significant help from the community in testing new beta versions (though drastically less than in the old days when, ironically, it had far fewer users).
Skinning is continuing to evolve. It's evolving increasingly into a more traditional consumer-oriented market. Stardock, I suspect, will have to adapt with some system that allows users who are contributing time and effort to the community to get credits which lets them buy the software at a less expensive price while traditional consumers pay the un-subsidized rate for the products.
I've written an article that goes into more detail. Click the link below to check it out.
Reply #2 Monday, February 11, 2008 2:13 PM
As I said in the other thread to many people these days want everything handed to them without any responsibility or effort put into getting it.
Reply #3 Monday, February 11, 2008 2:20 PM
I purchased version 3x a few years back and it ran so horribly on my machine that I quickly removed it. I figured in the following years things would improve. They have, but lo and behold to get the good skins requires more money pretty much ruined the experience.
Its just like when you download "FREE" software then upon installation find that it's a 30 day trial. Lawyer-speak...
Mitch
Reply #4 Monday, February 11, 2008 2:24 PM
Fortunate because of the ability to respond faster to the demands of and perhaps a better understanding of the market.
Unfortunate because sometimes those demands are not very realistic, unattainable or simply not feasible to implement.
The Master Skinning program is (IMO) an excellent example of merging the community and market. Personally, it has been one of the main reasons that I continue to be a part of this community. Sometimes I wonder if a content subscription type service for master skinners' works would be possible but, I'm sure the costs of managing this would far outweigh any benefit.
Sad to hear the DesktopX comment because I still believe it is the most versatile widget platform in the marketplace. The time it takes to script a new type of widget that is decent can be demanding.
Often I find myself creating objects/widgets based on ideas from the internet, none of these are polished enough to submit but, I've decided to start creating/releasing some basic example objects for people to see how easy it can be. Also, had an idea for a widget a week series (wonder where that idea came from
Reply #5 Monday, February 11, 2008 2:29 PM
Mitch said:
I don't really think that this is a fair assessment of the state of things here at Wincustomize. Yes, it's true that the Master program exists and encourages skinners with a recognized superior level of ability (gained through exercising a certain degree of talent as well as putting in many hours of work) to sell their skins at modest prices. However, most, if not all, Master Skinners regularly contribute plenty of high-quality, free skins. In addition, there's a lot of content here in the galleries that represents excellent work done by people who have not yet achieved Master rank that is also freely available to all.
Mitch, take a gander through the galleries here before you leap to conclusions and criticize the site and the team unfairly. It's true that Frogboy's post indicates that he is contemplating moving the company in a more top-down, professionally-driven direction, but that doesn't make your OD purchase a bad investment.
Reply #6 Monday, February 11, 2008 3:57 PM
Including you.
That's the thing, you pay $34 for updates and new versions of new programs. The only reason it's only $34 is because historically the community was making the content and being very involved in the development of the programs in question.
Now, users pay $34 and do nothing in return. Look around and see what can you buy for $34? I paid that just for one program that lets me put my legally purchased DVDs onto my iPod Touch.
Yet you're implying other people are somehow greedy because $34 only gets you a bunch of programs and lots of free content but not all the content is free.
Reply #7 Monday, February 11, 2008 3:58 PM
But(theres always a butt and I am he)...
Stardocks software has always been a good bang for the buck,but that also means you sell in quantity.There should be plenty of funds for proper developement.
I started with version WB4 in 2003 I think,and since then I have spent(with NT's help)about 150$ for Object Desktop since.I have always kept up hope that eventually the software would mature to a near flawless state.At 150$ money spent,I really want it to work better than it does.
Unfortunately,despite numerous bug post,I still see issues that have never been resolved.Some are getting really old and you just end up skinning around them or flat out ignoring them.So please dont blame us for not providing enough feedback...it dosnt get acted upon.
The number of advances over 4 or 5 years begins to seem paltry compared to the things you want/need or are still poorly implemented
I get frustrated when someone says they cant find a good skin(or the only good ones cost money)and someone says'there are over 4000 skins to choose from'.Because the truth is anything over a year old ends up broken and unusable from the code additions.
My OD subscription runs out in a few days(thank you NT)but at this time,I cant justify renewing it.I'll plod along with what I have til it dosnt suffice anymore.Heres hoping that WB7 is going to be the lucky number.
Reply #8 Monday, February 11, 2008 4:34 PM
But(theres always a butt and I am he)...
Stardocks software has always been a good bang for the buck,but that also means you sell in quantity.There should be plenty of funds for proper developement.
I started with version WB4 in 2003 I think,and since then I have spent(with NT's help)about 150$ for Object Desktop since.I have always kept up hope that eventually the software would mature to a near flawless state.At 150$ money spent,I really want it to work better than it does.
Unfortunately,despite numerous bug post,I still see issues that have never been resolved.Some are getting really old and you just end up skinning around them or flat out ignoring them.So please dont blame us for not providing enough feedback...it dosnt get acted upon.
The number of advances over 4 or 5 years begins to seem paltry compared to the things you want/need or are still poorly implemented
I get frustrated when someone says they cant find a good skin(or the only good ones cost money)and someone says'there are over 4000 skins to choose from'.Because the truth is anything over a year old ends up broken and unusable from the code additions.
My OD subscription runs out in a few days(thank you NT)but at this time,I cant justify renewing it.I'll plod along with what I have til it dosnt suffice anymore.Heres hoping that WB7 is going to be the lucky number.
Maybe this is a sign that Stardock should simply abandon the consumer market entirely. It's simply not worth the effort anymore.
The basic problem is that people have unreasonable expectations for $20 programs. You say you've spent $150 in the past 5 years. Okay, that almost pays for an upgrade to Windows Vista which generates BILLIONS in revenue. Is Windows Vista perfect?
I see two likely scenarios:
Either:
a) Stardock simply moves out of the consumer software market and moves exclusively to things like MyColors and other complete solutions.
or
Stardock puts together some program where the people who are actively helping us to make the software better and providing content get the software for free or at a significant discount while raising prices for everyone else.
And IR, if you really think that people providing a lot of useful feedback, then I suggest you take a look around at what people post these days more clearly.
Reply #9 Monday, February 11, 2008 4:39 PM
Sorry Brad,I meant the feedback from people who are knowledgeable and concise...it still gets ignored...I agree,MOST feedback is vague and incoherent...from users who may have no clue how to manage a pc.
For the first time buyer,WB is a great deal...for a longtime supporter it sometimes seems lacking in completeness.
I'm not giving up,I still love OD despite my(and it's) occasional crankiness.Lots of software seems to become really good about version 7 so I'm still a fan.
I see all your points as valid...if the software needs to become more expensive to truly rise above...I'm all for it.
Reply #10 Monday, February 11, 2008 4:47 PM
What you're referring to are issues that apply to a very small % of users. Some skinning issue or some in-depth usability issue.
The reason we don't have time to address those is that we are too busy trying to solve consumer issues who write posts like "CursorFX don't work on Vista!!111!!" (which of course it does) where the user provides no info whatsoever.
The natural response is to eventually conclude that it's not worth our time to focus on these programs anymore. Instead, it would make more sense to focus on just a few, very profitable programs.
Let freeware developers make cursor changing programs or object bar like programs and what not. I for one can't wait for Jesh to whip out his half-baked SuperDesk program or whatever it's called so that he can experience some of the joys we get to on a daily basis.
These days, we feel pretty taken for granted. On the games side, our customers love us. They appreciate what we're doing and they pay a lot more for the products. On the desktop enhancement side, it's almost always a litanny of entitlement-addled postings we get from people.
Makes me miss the days of Style XP which could syphon some of those people off.
But the real message here is: If people are going to treat Stardock like it's just a purely for-profit corporation rather than a community driven company of like minded users, then we can do that. We can eliminate all the marginally profitable programs in a swoop, raise our prices, hire a few more QA and support people and call it a day.
Reply #11 Monday, February 11, 2008 4:56 PM
A not entirely unattractive idea.
And thank you for the Masterskin program...it bought me my new monitor and graphics card.yay!
Reply #12 Monday, February 11, 2008 5:35 PM
Yes there are some nice skins but unfortunately it seems that each has a weakness (my opinion anyway) that makes me go elsewhere in what seems a never-ending journey. After trying most of the free skins I can only guess that the Master Skins are of better quality with fewer issues.
Yes I could learn skinning but the idea for me was get something I like included with WB not spend my valuable time learning new apps.
Frgoboy, that is a very weak argument. Who are you to determine what is a value for me or anyone else? Justification is a tightrope I'd rather not walk
I like WB/OD and use one skin called Novum which is nice even though it's not exactly what Id like I live with it. Perhaps a trial system of some sort so I could "SEE" if I like a skin before paying for it. No telling how much I could spend and still be unhappy with the content. If you gave "refunds" on Master skins then that becomes acceptable but to guess based on a small screenie is not.
My point is that I dislike paying extra for what I consider should be included content regardless of amount of money. I feel my new car should come with tires and wheels. If they are not included I go elsewhere. I purchased OD and expected my choice of skins and not have to buy them.
Community content isnt the be all end all. In fact it's ruined online Simracing
Reply #13 Monday, February 11, 2008 5:56 PM
The problem here is that at a $20 pricepoint, providing the content free-of-charge with the product is not cost-effective. When you look at skins like Quest, Pirate, Liquidox etc, you're looking at work that took artists weeks to create, assemble and test. All of that costs money... a lot of money. Trust me, I've seen the cost sheets for some of these things.
So you have the cost of development, testing, marketing etc when a new build of WindowBlinds comes out. That's expensive right there, and at $20, we're not left much wiggle room for extras. Now we have people expecting those expensive skins too, at the same $20 price. That can't happen without the price increasing on the package.
Who are we to determine value? Well, we can't determine how valuable something is to you personally, but we're in an excellent position to determine the absolute dollar value of any piece of software or skin we produce. We know the costs and the work that goes into them. We know what it will cost to break even, and we know what it will cost to turn the profit needed to invest in future versions.
I guess what's at issue is the percieved value of software and content. For those who themselves do not create the content, there is a certain lack of understanding of what is involved in making a professional quality skin. When you don't know how something goes together, and if there's no physical product in your hands at the end, it's too easy to just assume that it's cheap or of little real value.
Reply #14 Monday, February 11, 2008 5:57 PM
As far as the Master Skins go, many of them are made by experienced community members who are not Stardock employees, and it would be unfair to tell the artists that somebody changed their mind and wanted a refund. Not to mention that the skins are reasonably priced - most of them in the five dollar range. There are things that we buy and use much less that cost much more than this. It's a matter of determining how worth it you think the purchase is. Object Desktop users do receive some skins made by Stardock Design as a perk to having purchased the software. This does not, however, entitle users to receive every skin created by every user on this site for free.
Reply #15 Monday, February 11, 2008 6:03 PM
We give a lot away for free. We're no Microsoft. We're no google. We don't have a billion dollar budget that we can use and spend an enormous amount on freebies.
Exactly. If you're not happy with what we can provide you, exercise your right of free will and choice. Mitch, you seem like an educated guy. (to go along with your analogy) I'm sure you invest time in learning about a car before you sign the paperwork and put your first payment down. I'm somewhat of a cheap s.o.b. I make damn sure I want to fork over hard earned dough before I do. I make sure I know exactly what I'm purchasing. With the *vast* amounts of information, reviews, previews and articles written on the software we produce, your argument that you were 'suprised' by the fact that there were skins that cost additional cash doesnt really hold much water.
It's this attitude that 'I deserve something, for nothing, because I think so' that is so very wrong with netizens today.
(And yes, I write software on the side and allow people to download and use it free of cost (shellscape.org (plug!)) so I know this user attitude very, very well.)
Reply #16 Monday, February 11, 2008 6:15 PM
Hell, you pay more than that to go see a movie once!
Reply #17 Monday, February 11, 2008 6:22 PM
If Stardock wiped out all the not so big money makers and solely focused on big profits... (If I am reading it correctly, thats what was said in a nutshell???) Then where does that leave people like myself who sadly just discovered it and would like to learn how to create and contribute on as many levels as possible???
Even further... If all aspects and notions of a community are done away with in favor of the naturally larger market base... Then wouldnt that limit or otherwise hinder the development process???
Allow to elaborate on the basis of that last part...
I was glancing over a few things today including this post as well as another similar one (I forget the particulars) along with the details of ODN '08 and this is what it sounds like...
1. Pay for software (and rightly so)
2. Pay for ALL the themes and such to use with the software (Some premiums-fine... All??? More on this further down)
3. Pay for services (Depends)
4. Pay for annual renewal/updates (Ok, I can deal with this provided its not just paying for the exact same software over and over again)
Now that is just what it sounded like to me so if this isnt correct the please, PLEASE shed more light on it for me and anyone else who may have been confused.
Like I said before, I just discovered Stardock and all it brings and was preparing to lay out my first payments for the Object Desktop CD, the wincustomize subscription, and several other desktop enhancement software offerings when I noticed I was looking at a 2007 release, so.... I typed in "object desktop 2008" into the stardock search field which eventually led me here through seeking further information on what I was reading.
That all said... Getting back to #2 from above... From what I can best see... through sites like wincustomize... many people come together and share their creations and info on it all free of charge. Which leads to further creation, inspiration, and even more interest, development, and improvement.
For example, a guy like me whos genuinely interested in learning to create my own content to share and more than willing to do whatever it takes to help out wherever possible toward the advancement of the software required to display all these magnificent creations... possibly one day further along doing a bit of app coding myself.... Well coming here is a great place to start with plenty of room to fit in.
However, if everything were to go to the lockdown of close nit corporate level charge for everything ect... Then wouldnt that slam the door shut to people such as myself???
Or am I completely misunderstanding this whole thing???
At any rate... I for one (and Im sure Im not alone here) would gladly volunteer to help out with programs and such in any way possible in the spirit of making things best as they can be for all users both community and market based. Not for nothing, but that said, a set of folks volunteering to help out on a project because they love it should go a bit of ways towards keeping costs down. Just look around the open source community which has no shortage of programs and aps running purely on volunteer work alone.
Sorry this is so long... Just trying to get everything in so to speak.
Thanks for your time, consideration, patience, and help.
TS aka SkindowsXP.
Reply #18 Monday, February 11, 2008 6:32 PM
Community Content is what started and built desktop customization to what it is today. When I signed on with lonerunner as a beta tester for Litestep or (simplestep as it was called way back then) all the content and program was community built and run. We the community provided not only the fixes but the code, beta testing and skins.
For desktop customization to remain relatively inexpensive, the community needs more folks to actively take part in Beta testing and supporting the community,whether it be buying/making skins or subscribing to sites etc.
Skinning has hit mainstream and with it brought a new user to the community, "The non active user" who's only interest in desktop customization for the most part is pressing a button and making it go. While a valuable part of the community, (they will willingly provide $$ for the hard work of others), the majority really don't want to take part in the community as a whole.
With average user out numbering the Community supporter by what 500 to 1? (this number is probably much much higher), The burden on SD and the Community supporter has hit an all time high..
Look at it this way
Community supported program's: Stardock,Litestep,Avedesk,Linux,etc. (inexpensive to free)
Company solely supported program's: XP,Vista,Adobe paint shop pro, Correll draw,Nero8,etc. (price run's in to the hundreds).
The choice is up to the Community at large, Supporter as well as the average user base.
Folks need to get involved.
**edit*
Let me add that SD is not just a Basic skinning company, they offer the Development tools to go with the programs. Most programs that offer the ability to develop your own content typically start in the hundreds. Object Desktop suite is currently $50?, and a full slew of customization programs come with it.
Reply #19 Monday, February 11, 2008 6:53 PM
Reply #20 Monday, February 11, 2008 7:02 PM
Seems we go through this about every 6 months. Prices have been the same for the software since I've been here. I hope they remain the same. If the people that are looking for perfection, then just uncheck the block on SDC thats says show betas and you won't have to download them and then bitch about something not working. Its that simple. Then stardock will get less bitching and more accurate info on what might need fixing from the people that are trying to help.
Like I've always said, there was bitching back then but even with a lot less people, WC was more of a community than it is now. Times change I guess.
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Reply #1 Monday, February 11, 2008 2:12 PM
Just my 2 cents worth.