AhHa! Proof!
Thursday, December 11, 2003 by goodmorphing | Discussion: WinCustomize Talk
00:01 10 December 03
NewScientist.com news service
Psychologists in Canada have finally proved what women have long suspected - men really are irrational enough to risk entire kingdoms to catch sight of a beautiful face.
Biologists have long known that animals prefer immediate rewards to greater ones in the future. This process, known as "discounting the future", is found in humans too and is fundamental to many economic models.
Resources have a value to individuals that changes through time. For example, immediately available cash is generally worth more than the same amount would be in the future. But greater amounts of money in the future would be worth waiting for under so-called 'rational' discounting.
But some people, such as drug addicts, show 'irrational' discounting. For example, preferring a small amount of heroin today rather than a greater amount in the future.
Margo Wilson and Martin Daly of McMaster University in Hamilton, Canada decided to investigate discounting behaviour and see if it varied with sexual mood.
Male students, when shown pictures of pretty women, were more likely to opt for short-term economic gain than wait for a better reward in the future.
Sexual opportunity
Both male and female students at McMaster University were shown pictures of the opposite sex of varying attractiveness taken from the website 'Hot or Not'. The 209 students were then offered the chance to win a reward. They could either accept a cheque for between $15 and $35 tomorrow or one for $50-$75 at a variable point in the future.
Wilson and Daly found that male students shown the pictures of averagely attractive women showed exponential discounting of the future value of the reward. This indicated that they had made a rational decision. When male students were shown pictures of pretty women, they discounted the future value of the reward in an "irrational" way - they would opt for the smaller amount of money available the next day rather than wait for a much bigger reward.
Women, by contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average attractiveness.
http://www.newscientist.com/news/news.jsp?id=ns99994469
ahhhh... but can we bring down entire websites??????
[Message Edited]
Reply #2 Thursday, December 11, 2003 9:47 AM
Reply #3 Thursday, December 11, 2003 9:57 AM
I can rest easy knowing that it's a physiological weakness and nothing inherent to me!!

Reply #4 Thursday, December 11, 2003 10:06 AM
*Goodmorphing

Maybe they should lower the scan when doing CAT Scans during this type of research and prove another old cliché as being based in reality?
That other brain claimed to be what most guys think with 90% of the time.

Reply #5 Thursday, December 11, 2003 10:20 AM

Reply #7 Thursday, December 11, 2003 11:09 AM


Reply #8 Thursday, December 11, 2003 11:51 AM
Reply #9 Thursday, December 11, 2003 11:55 AM
gimme gimme gimme...Reply #10 Thursday, December 11, 2003 11:57 AM
[Message Edited]
Reply #11 Thursday, December 11, 2003 12:07 PM
Reply #12 Thursday, December 11, 2003 1:59 PM
| Pretty women scramble men's ability to assess the future |
.....but not chocolate!

Reply #13 Thursday, December 11, 2003 2:33 PM
"Goddess on the mountain top
Burning like a silver flame
The summit of beauty and love
And Venus was her name"

Reply #14 Thursday, December 11, 2003 5:00 PM
Interesting.
"Homer, my eyes are up here!"
"I've made my choice..."
Reply #16 Thursday, December 11, 2003 7:34 PM
| When male students were shown pictures of pretty women, they discounted the future value of the reward in an "irrational" way - they would opt for the smaller amount of money available the next day rather than wait for a much bigger reward. |
Irrational? I doubt it. We Dutch have an expression: "It is better to have one bird in the hand than ten in the air". I don't think it is irrational. It's practical. And if looking at such pictures indeed change the way men make decisions then it is probably just to secure the next generation.


Reply #17 Friday, December 12, 2003 7:29 AM
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Reply #1 Thursday, December 11, 2003 5:42 AM
hehehe.... maybe it is time for a "Women of Wincustomize" calender? NOT