how things move...2003 style
Monday, June 23, 2003 by Wommers | Discussion: WinCustomize Talk
FOLKS I THOUGHT THIS WAS REALLY SOMETHING. PLEASE READ THE MESSAGE BEFORE
YOU CLICK ON THE WEB SITE THAT WAY YOU GET THE FULL BENEFIT OF THE WEB SITE.
Honda's New Accord
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions.
The film cost six million dollars (holy moly!) and took three months to
complete including a full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a dime to have you watch this
commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world. To the horror of
Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real.
Oh. And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing their
thing automatically as soon as they become wet. It looks a bit weird in the
commercial.
As amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing artifacts
artists (say that ten times fast). In that film, a similar set-up with
household objects goes on for thirty (thirty! three-zero!) minutes with air
jets and fire and chemical reactions. You can get the video on amazon.com.
Or not. Spend your twenty bucks on a latte at Starbucks.
Go here for a full browser window version:
http://home.attbi.com/~bernhard36/honda-ad.html
YOU CLICK ON THE WEB SITE THAT WAY YOU GET THE FULL BENEFIT OF THE WEB SITE.
Honda's New Accord
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions.
The film cost six million dollars (holy moly!) and took three months to
complete including a full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a dime to have you watch this
commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.
There are six and only six hand-made Accords in the world. To the horror of
Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real.
Oh. And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing their
thing automatically as soon as they become wet. It looks a bit weird in the
commercial.
As amazing as this is, it's actually based on an earlier film from the
seventies called "How Things Move" by two Swiss self-destructing artifacts
artists (say that ten times fast). In that film, a similar set-up with
household objects goes on for thirty (thirty! three-zero!) minutes with air
jets and fire and chemical reactions. You can get the video on amazon.com.
Or not. Spend your twenty bucks on a latte at Starbucks.
Go here for a full browser window version:
http://home.attbi.com/~bernhard36/honda-ad.html
RotAtoR
Reply #2 Monday, June 23, 2003 5:39 AM
Reply #2 Monday, June 23, 2003 5:39 AM
These types of "machines" (shown in the commercial) are known as Rube Goldberg devices, a set of uneccessarily complex mechanical functions automated to perform a simple task.
BoBoMoe
Reply #3 Monday, June 23, 2003 8:19 AM
Reply #3 Monday, June 23, 2003 8:19 AM
I love those old Rube Goldberg illustrations! Most cars now days seem to fit that bill!!
Styl-X Design
Reply #6 Thursday, June 26, 2003 2:53 AM
Reply #6 Thursday, June 26, 2003 2:53 AM
woooohooo, but I think there is some computer work in, for example the tires that move up...
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Reply #1 Monday, June 23, 2003 5:24 AM