What was Wacom thinking!?!
Was the old logo *SO* bad?
Tuesday, October 2, 2007 by ZubaZ | Discussion: Industry
Ever since I started using a tabletPC I've wanted a Wacom tablet. The PC I have is nice enough but the screen is too small and it wasn't designed for art work. It can get the job done, but it's just not there.
But now . . .I just don't know. I worry about direction and goals when i see things like this.
But now . . .I just don't know. I worry about direction and goals when i see things like this.
"Wacom, the Japanese
company responsible for the addictive tablets — try to pry one from any
designer and you will suffer the consequences — unveiled a new identity
and brand positioning last week, aimed at making headway into the
general consumer market while maintaining its attention on the
professional, hardcore user.
The new company motto, "Open Up. Sense More." — both technological and slightly kinky — is intended to lead the way in the new appreciation of this company, while their latest tablet design, Bamboo, hopes to cash in on the more general public willing to put their mouse, and carpal tunnel syndrome, behind them.
The old logo — with its mid-80s corporate design sensibility — has been replaced with a monoweight, mid-00s techie sensibility. (Do note the legacy of using the same shape, though inverted, for the W and M). The identity has been designed by Wolff Olins, them of London 2012 fame and of bright-color propensity (evident throughout the new Wacom web site). While the revised wordmark is a considerable improvement, the introduction of The Color Thing, all bouncy and weird, is a detriment to an otherwise simple evolution" [more]
What do you think of Wacom tablets and their new logo?
The new company motto, "Open Up. Sense More." — both technological and slightly kinky — is intended to lead the way in the new appreciation of this company, while their latest tablet design, Bamboo, hopes to cash in on the more general public willing to put their mouse, and carpal tunnel syndrome, behind them.
The old logo — with its mid-80s corporate design sensibility — has been replaced with a monoweight, mid-00s techie sensibility. (Do note the legacy of using the same shape, though inverted, for the W and M). The identity has been designed by Wolff Olins, them of London 2012 fame and of bright-color propensity (evident throughout the new Wacom web site). While the revised wordmark is a considerable improvement, the introduction of The Color Thing, all bouncy and weird, is a detriment to an otherwise simple evolution" [more]
 |
|
Page 3 of 3 | |
|
|---|
vStyler
Reply #42 Saturday, October 6, 2007 9:57 PM
Reply #42 Saturday, October 6, 2007 9:57 PM
Exactly... Sheesh! Scolded for an affinity to candied fowl! 
starkers
Reply #44 Sunday, October 7, 2007 7:54 PM
Reply #44 Sunday, October 7, 2007 7:54 PM
Zubes, vStyler - #40 #41 #42 and #43 - don't think you're getting off that easy. 
Coming back here, after the fact, with that boloney....c'mon, the sas n' guilt's showing all over yer (not so innocent) faces.
Coming back here, after the fact, with that boloney....c'mon, the sas n' guilt's showing all over yer (not so innocent) faces.
ZubaZ
Reply #45 Sunday, October 7, 2007 8:12 PM
vStyler, any idea what the pirate is raving about? This thread is about Wacom, right?
Reply #45 Sunday, October 7, 2007 8:12 PM
Zubes
Grrrr . . making fun of my disability will get you visitor status.vStyler, any idea what the pirate is raving about? This thread is about Wacom, right?
vStyler
Reply #46 Sunday, October 7, 2007 8:21 PM
Reply #46 Sunday, October 7, 2007 8:21 PM
Methink's he's a slice short of a lime.. been out too long without fruit. 
seldomseen
Reply #47 Sunday, October 7, 2007 8:36 PM
a bit fuzzy in the crumpet?
Reply #47 Sunday, October 7, 2007 8:36 PM
a slice short of a lime
a bit fuzzy in the crumpet?
starkers
Reply #49 Sunday, October 7, 2007 9:41 PM
Aw, c'mon now...if I was making fun of your disability, I'd have mentioned your inability to speel proper.
Wathchu talkin' 'bout thar, vStyler....at me landlubbers quarters, I 'aves fruit growin' wild out tha back...I only 'aves ter reach out tha winder ta git me a juicy ripe mango; banana; passion fruit; melons & pears. Oh aarrgghh, 'ow I loves a nice pa ...er, pear.
You should never, ever...ever mention fuzzy and crumpet in the same sentence! Not around here, anyway. With chocky already on the menu, you don't want that pointy eared feller comin' in 'ere wantin' crumpet as well.
Reply #49 Sunday, October 7, 2007 9:41 PM
Grrrr . . making fun of my disability will get you visitor status.
Aw, c'mon now...if I was making fun of your disability, I'd have mentioned your inability to speel proper.
Methink's he's a slice short of a lime.. been out too long without fruit.
Wathchu talkin' 'bout thar, vStyler....at me landlubbers quarters, I 'aves fruit growin' wild out tha back...I only 'aves ter reach out tha winder ta git me a juicy ripe mango; banana; passion fruit; melons & pears. Oh aarrgghh, 'ow I loves a nice pa ...er, pear.
a bit fuzzy in the crumpet?
You should never, ever...ever mention fuzzy and crumpet in the same sentence! Not around here, anyway. With chocky already on the menu, you don't want that pointy eared feller comin' in 'ere wantin' crumpet as well.
starkers
Reply #50 Sunday, October 7, 2007 9:43 PM
Well it was. or so it seems. 
Reply #50 Sunday, October 7, 2007 9:43 PM
This thread is about Wacom, right?
Well it was.
or so it seems. 
ZubaZ
Reply #51 Sunday, October 7, 2007 9:56 PM
Mmmm-mmm . . sounds real good
Reply #51 Sunday, October 7, 2007 9:56 PM
juicy ripe . . .passion . . .melons
Mmmm-mmm . . sounds real good
starkers
Reply #52 Sunday, October 7, 2007 11:01 PM
What're you trying to say here? .....oh, and you'd better do another check over your shoulder for Mrs Zubaz - before putting your foot in it.
Reply #52 Sunday, October 7, 2007 11:01 PM
juicy ripe . . .melons . . . passion
Mmmm-mmm . . sounds real good
Mmmm-mmm . . sounds real good
What're you trying to say here? .....oh, and you'd better do another check over your shoulder for Mrs Zubaz - before putting your foot in it.
Please login to comment and/or vote for this skin.
Welcome Guest! Please take the time to register with us.
There are many great features available to you once you register, including:
- Richer content, access to many features that are disabled for guests like commenting on the forums and downloading skins.
- Access to a great community, with a massive database of many, many areas of interest.
- Access to contests & subscription offers like exclusive emails.
- It's simple, and FREE!
|
|
Page 3 of 3 | |
|
|---|
Reply #41 Saturday, October 6, 2007 9:56 PM