The coming Microsoft vs. Google battle
Do you know why we love the computer industry? Because only in the computer industry do we get to have hard core smack downs. It's one big industry video game where Microsoft has to fight off various "bosses" as it climbs the ladder to tougher and tougher opponents:
Microsoft vs. IBM
Microsoft vs. Netscape
Microsoft vs. AOL
Microsoft vs. Google
Each time, the opponent is tougher, more seasoned and each time the restraints on Microsoft greater. And Google is smart. From the very start Google has been about the smartest, most clever company I've seen on the net. Almost all their ideas are brillian. Clever search engine. Text ads, you name it, it's all been done with incredible intelligence.
So can Microsoft's new search engine beat it out? I have my doubts. I've been trying out MSN Search and it doesn't compare at this point. Here's a simple search: "Brad Wardell". On MSN Search I get some interview on a gaming site as the # 1 pick. On Google I get my blog page. So whatever algorithm Microsoft is using, it hasn't quite come together yet.
And so far, Google has been benevolent. The power that Google has is frightening. They could flatten almost any net based business (including ours) just by changing their algorithm a bit to push us off the first page on a number of things. Even as it their use of open directory, which is incredibly outdated, is a source of frustration to us.
So what's next for Google? Check out this article on Technology Review for a very lengthy and thorough analysis...
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