Stardock and AMD Partner to offer a free MyColors Theme, AMD-Branded Impulse

Friday, August 29, 2008 by Island Dog | Discussion: WinCustomize News

Stardock has partnered with AMD to offer a free MyColors theme inspired by AMD’s gaming website, GAME.AMD.COM.

Powered by MyColors technology from Stardock, the desktop theme features a new visual style created by Mike Bryant for Stardock Design and wallpaper featuring AMD’s digital superstar, Ruby.

With one quick easy download, users get everything needed to transform the look of their PC desktop. The AMD Game MyColors is intended to inspire a whole new group of PC enthusiasts and will be available for download from the web and also included on AMD’s Ruby ROM content disk.

Additionally, AMD will be distributing a specially branded version of Stardock’s electronic software distribution platform, Impulse, with the AMD logo. Impulse provides consumers with access to hundreds of games and PC utilities.

Phil Madis, Stardock’s Director of Business Development recently said “By working with key technology partners such as AMD, Stardock hopes to ensure PC gamers a great experience now and into the future.”

Download the free AMD Game MyColors theme now!

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Frogboy
Reply #21 Saturday, August 30, 2008 2:31 AM

Honest people will always pay for a product. Pirates will pirate things no matter what you do, so why punish the paying customers? It seems Stardock realizes this in regard to games, which baffles me when it comes to their Mycolors DRM. This encryption stifles customization. It's the worst thing Stardock could have done.

It's a free theme. What "piracy" do you think is going to occur?  IP holders, like AMD, have every right to choose how their IP is distributed.

As most should know, Stardock IP in MyColors themes are being released as ZIP files so people can mod it.

neksus
Reply #22 Saturday, August 30, 2008 2:36 AM
Nice WB, but could have used an IP Theme.
kwyjibo
Reply #23 Saturday, August 30, 2008 2:47 AM

It's a free theme. What "piracy" do you think is going to occur? IP holders, like AMD, have every right to choose how their IP is distributed.

As most should know, Stardock IP in MyColors themes are being released as ZIP files so people can mod it.

Free to use, but not to customize. But why use DRM at all? Why facilitate it? You can't wash your hands of the existence of Mycolors DRM because Stardock put it there to prevent customization. Yes. It is anti-customization.

I have the utmost love and respect for Stardock, for everything it has done and continues to do for the skinning community, and for it's unmatched Customer Service, but it worries me how far Stardock's adoption of DRM will go.

It's still assuming people are Intellectual Property thieves. This is a nice theme and 99.9% of people would never pick up Skinstudio and alter it for personal taste. That tiny group of people that do edit it for personal use never show it to anyone. How does the ability to customize this theme hurt anyone if nobody ever sees the edits?

Bebi Bulma
Reply #24 Saturday, August 30, 2008 3:46 AM
kwyjibo, as Brad just said, they plan to release unencrypted versions of the StardockDesign ones, but the branded themes need the encryption because that's how the companies wanted it, to protect *their* intellectual property.
kwyjibo
Reply #25 Saturday, August 30, 2008 4:04 AM
kwyjibo, as Brad just said, they plan to release unencrypted versions of the StardockDesign ones, but the branded themes need the encryption because that's how the companies wanted it, to protect *their* intellectual property.

Because those companies asked for it does not make it right.

A crude comparison: China wants Google to censor search results. Google has a choice to do the right or the wrong thing, but they choose to censor. Why? Because China's government asked for it. Is that all? No fuss? No code of ethics?

Bebi Bulma
Reply #26 Saturday, August 30, 2008 4:12 AM
Well it's either that or I guess the companies would tell Stardock, "too bad, we'll go to someone else." That's not gonna help them or us now, is it?

I understand that it's an inconvenience, but going against ethics, wanting to protect their IP as compared to us not being able to customize a free theme? You make it sound like a crime. Making a mountain out of a mole hill.
kwyjibo
Reply #27 Saturday, August 30, 2008 4:37 AM
Well it's either that or I guess the companies would tell Stardock, "too bad, we'll go to someone else." That's not gonna help them or us now, is it?
Who are they going to go to that does what Stardock does? I don't think there IS someone else.
Bebi Bulma
Reply #28 Saturday, August 30, 2008 4:38 AM
That may be so, but telling them "too bad, letting the users customize the themes however they want is more important than protecting your intellectual property" isn't going to go over well.
kwyjibo
Reply #29 Saturday, August 30, 2008 4:55 AM
Who and what are they protecting it from?
Bebi Bulma
Reply #30 Saturday, August 30, 2008 5:08 AM
Bebi Bulma shrugs
DaveRI
Reply #31 Saturday, August 30, 2008 6:23 PM
If anyone's interested ATI/AMD has some free additional graphics to download WWW Link. The "Fankit" tab, primarily directed at web page setup, also has a fair amount of graphics you can use - I mention that because reading the description of it a person might think "Nah, I'm not building a webpage, don't care" and pass it.
skybright
Reply #32 Saturday, August 30, 2008 10:16 PM
I just want to say thank you, the wb is very smart looking. I like it a lot!!!
my wall
Reply #33 Sunday, August 31, 2008 1:43 AM
(Perhaps a disturbing sidenote: Am I the only one who has developed somewhat of a crush on ol' Ruby there? )
You and me both, Ruby is hot. Too bad she's only CG...
Frogboy
Reply #34 Sunday, August 31, 2008 2:33 AM

Free to use, but not to customize. But why use DRM at all? Why facilitate it? You can't wash your hands of the existence of Mycolors DRM because Stardock put it there to prevent customization. Yes. It is anti-customization.

Encryption isn't DRM. Do you know what DRM is? It's a free theme. You can copy it all you want. It's freely distributed. There are no "rights" to manage. The images are simply encrypted.

kwyjibo
Reply #35 Sunday, August 31, 2008 10:15 AM
Do you know what DRM is?
Do you know what patronization is? Nobody is asking to copy it.
AnneMarie
Reply #36 Sunday, August 31, 2008 2:05 PM
So back to the POST anyone know if there will be an Nvidia One and/or an Intel one made to go along with this one? I like this one lots I have Intel on my lappy though and Nvidia on my desktop so I was wondering bout them thanks Stardock Anne
Frogboy
Reply #37 Sunday, August 31, 2008 5:14 PM

Do you know what patronization is? Nobody is asking to copy it.

Patronization is the best I could do for anyone comparing encrypting images in a free theme with DRM. 

 

ColBosch
Reply #38 Monday, September 1, 2008 8:12 PM
Looks good, but the frames don't seem to working properly. If I minimize and then restore a full-screen window with the task bar visible, the bottom edge of the frame is cut off. I have to hit the windowed/fullscreen button to get it to "reset" and fit properly. I also would've liked a more generic background; the pouting spokespixels really don't do it for me. But aside from those two things, I like it. Colorful, but clear to use, and the branding doesn't overwrite stuff like my Windows avatar, so it feels personalized still.
Jafo
Reply #39 Monday, September 1, 2008 8:26 PM

Because those companies asked for it does not make it right.
A crude comparison: China wants Google to censor search results. Google has a choice to do the right or the wrong thing, but they choose to censor. Why? Because China's government asked for it. Is that all? No fuss? No code of ethics?

Those companies DO have the RIGHT to 'ask for it'.  Ignore 'DRM' [and it's banal hysteria] and consider Copyright Law.  It's nothing new.

Google, on the other hand...a particularly POOR analogy.  Google had a choice....censor nothing...or lose a potential market probably going to be bigger than the entire rest of the world...aka...China.  THAT decision wasn't about morals or ethics ...it was purely commercial profit.

Jafo
Reply #40 Monday, September 1, 2008 8:29 PM

Who are they going to go to that does what Stardock does? I don't think there IS someone else.

With no-where to go they would simply not go at all.  If you still wanted a branded WB you'd have to make it yourself...

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