Press release from Stardock!
Wednesday, May 2, 2007 by Frogboy | Discussion: OS Customization
FOR IMMEDIATE RELEASE: MAY 2, 2007
The National Hockey League and Stardock Launch
Custom Team-Themed PC Desktops for Hockey Fans
NHL and Stardock to Offer Custom Desktop Content for Fans on NHL.com, Individual Team Websites
Plymouth, MI and New York, NY (May 2, 2007) – In an unprecedented marketing move by a professional sports league, the National Hockey League (NHL) has partnered with Stardock Corporation, the world’s leading desktop enhancement company, to bring the tradition of hockey excellence to the PC desktop. The NHL is the first major sports organization to offer downloadable custom content to its fans.
Starting today, fans of 10 NHL teams can download an innovative custom team-themed desktop, complete with a team-themed weather gadget for $19.95. The downloads are available at http://www.stardock.com/products/mycolors/, the NHL’s official website www.nhl.com, or the individual team websites. Additional teams will be added to the roster of downloadable desktops in coming weeks until all teams in the NHL are available for download.
The customized NHL theme for Windows Vista or Windows XP includes:
· A hockey puck shaped animated media player
· A weather gadget
· A custom visual style representing your favorite NHL team
· A Team-themed icon
· Team-themed desktop wallpapers
"Fans of the NHL remain passionate about showcasing their loyalty to their favorite game, whether it is by wearing a jersey, painting their face at games, or customizing their desktop PC," said Keith Ritter, President, NHL Interactive CyberEnterprises. "We are delighted to be the first professional sports league to provide this new and fun way for fans to express themselves by teaming up with Stardock."
Currently 10 NHL team desktops are available:
· Chicago Blackhawks
· Boston Bruins
· Detroit Red Wings
· San Jose Sharks
· Calgary Flames
· New York Rangers
· Toronto Maple Leafs
· Montreal Canadiens
· Ottawa Senators
· Columbus Blue Jackets
"The NHL tradition of excellence includes a history of innovative marketing and we are proud to be working together to create the next step in professional sports marketing," said Phil Madis, director of business development for Stardock. "Our partnership with the NHL gives fans more ways than ever to showcase their die-hard team loyalty and we look forward to rolling out more teams in the near future."
Stardock Design is offering the desktop package for $19.95 on the Stardock Website http://mycolors.stardock.com, NHL’s official Website http://www.nhl.com, and each individual team Website. The program is downloadable and available now.
To find out more about Stardock Design services, please visit www.stardockdesign.com.
Stardock is the world's leading developer of Windows enhancement utilities. Its software is used by over 10 million people worldwide and has been licensed by trendsetting companies like NVIDIA, ATI, Alienware and Microsoft, plus in movies and TV. Stardock operates WinCustomize.com, the premier portal for Windows enhancement drawing more than 3 million unique visitors each month, in addition to one of the world's largest blogging communities, JoeUser.com. Stardock is a Microsoft Certified Gold Partner. The company's website is www.stardock.com.
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, tech-savvy and the youngest of all of the fans of any other professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One, Sirius and XM Radio). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey’s All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.
NHL, Center Ice and Stanley Cup are registered trademarks and the NHL Shield is a trademark of the National Hockey League. All Rights Reserved.
For more Information:
National Hockey League